Job Title : App Store Optimization (ASO) Specialist

Job Summary:
An ASO Specialist is responsible for optimizing mobile app listings on app stores (Google Play, Apple App Store) to improve visibility, downloads, and user engagement.

Roles and Responsibilities:

• Conduct keyword research to optimize app titles, descriptions, and metadata.
• Analyze competitor apps and industry trends to identify opportunities.
• Create compelling app screenshots, previews, and icons.
• Track and analyze app performance metrics, including downloads and rankings.
• Collaborate with developers to ensure technical compliance with app store guidelines.
• Test and experiment with different ASO strategies to improve app performance.

Qualifications Required:

• Bachelor’s degree in Marketing, IT, or related fields.
• Experience in app store optimization or mobile marketing.
• Familiarity with app analytics tools like App Annie or Sensor Tower.

Skills Needed:

• Strong analytical and problem-solving skills.
• Proficiency in ASO tools (e.g., MobileAction, TheTool).
• Understanding of mobile user behavior and trends.
• Creative design sensibilities for crafting app visuals.
• Excellent research and project management skills.

Benefits-

• Competitive salary
• Annual appraisal and bonuses
• Rewards and Recognition
• Performance based bonuses