Job Title : Influencer Marketing Specialist

Job Summary:
An Influencer Marketing Specialist identifies and collaborates with influencers to drive brand awareness, engagement, and sales through strategic partnerships.

Roles and Responsibilities:

• Develop and execute influencer marketing campaigns.
• Identify suitable influencers across platforms like Instagram, YouTube, and TikTok.
• Negotiate contracts, deliverables, and budgets with influencers.
• Track campaign performance and provide detailed reports on ROI and reach.
• Manage influencer relationships and ensure content aligns with brand goals.
• Stay updated on influencer marketing trends and competitor campaigns.

Qualifications Required:

• Bachelor’s degree in Marketing, Public Relations, or a related field.
• Experience in influencer marketing or social media marketing.
• Strong understanding of various social media platforms.

Skills Needed:

• Excellent communication and negotiation skills.
• Proficiency in influencer marketing tools (e.g., HypeAuditor, AspireIQ).
• Analytical skills to measure campaign success.
• Creativity in conceptualizing unique influencer collaborations.
• Strong organizational and multitasking abilities.

Benefits-

• Competitive salary
• Annual appraisal and bonuses
• Rewards and Recognition
• Performance based bonuses